In this piece, we’ll look at the various pricing strategies for mobile apps and what you need to know to make the right decision for your own app.

That’s why taking the time to understand consumer psychology and pricing strategy needs to be part of your business plan. And today, we want to look at the why behind mobile app pricing.įree apps, subscription apps… what’s the deal? What are customers drawn to? How do you decide how to price an app? Those are the questions we want to answer!Ī separate study we came across by App Annie projects that in 2020, global app store revenue will grow to $101.1 billion.Īpps are becoming more and more valuable to consumers, which is also making the market harder and harder to penetrate. To be honest, we could sit here and research mobile stats and data all day-and have fun doing it-but numbers serve no purpose in our business if we don’t understand the why and the how behind them. We have a passion for apps and love seeing the joy our apps bring to people. And that’s true around the world:Īs app developers, we eat up these stats like Corn Flakes! A study conducted last year by App Annie found that when people are on their phones, they’re spending the majority of their time on apps. Millions of apps already live in the Apple App Store and Google Play store, and thousands more are launched every month. To say the app industry is booming would be an understatement.

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